We’re prepping a crypto press release for our upcoming token utility launch, but every agency we speak to pushes the same thing: “make it hypey,” “add trending buzzwords,” “promise big.” That worries me. We want visibility, yes—but also credibility. In the past, we’ve seen press release distribution services overinflate messaging, and the result was poor engagement and community backlash. I’m trying to find that middle ground—something that gets picked up by media but still feels honest and valuable to readers.
Anyone else struggling with this? Also curious: do you rely more on SEO-driven releases or paid visibility? And how do you avoid those scammy PR services that just mass-blast with zero targeting? Real talk—what’s your strategy for building real trust and traction through PR in 2025?
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