Hello, dear all, 大家好
OBJECTIVE:
我的written中文不好- 不好意思。Please put up with my writing. I am compelled to respond. 我刚看到这题：
这个prime 好坑爹啊
Furthermore, looking at the dates, I respect Superbuy for not deleting this thread. After all, if Superbuy is really 好坑爹, Superbuy can easily delete / censor this thread. 但，如此反应，可有原因吧！于是，把自己放在大家的立场，想了解。同时， 也理性地分析。And hopefully, with a clinical and surgical approach.
Before proceeding, may I boldy venture to urge all to drop terms like "好坑爹啊" please? Perhaps we have been too fast to wag our fingers and judge. (Of course, I do understand and appreciate where everyone is coming from). Let's not confuse the issues! Let's not get emotional or outraged! I appreciate and empathise everyone's views. Initially, with only a cursory and superficial glance, I have the same knee-jerk reactions and shared similar sentiments written in all the posts. However, upon closer scrutiny and deeper thinking, I realised I have been too presumptuous and jumped too fast to the conclusions. I have undertaken some objective analyses and hope to share with all for peer review.
BACKGROUND:
(Incidentally:
* I am an end user, a customer. And i am not a high-end VIP. I am not a staff or shareholder. Also, I am not related to or affiliated with Superbuy. Neither do I gain in tangible ways from this post nor benefit in any intangible way. Therefore, i am writing objectively and factually, without any vested interest or conflict of interests. So, kindly please do not flame me; and please hear me out.
* Why would I bother to pen this post? Among the many reasons is that, don't you think, everyone benefits if Superbuy continues to thrive and excel? We can continue to engage Superbuy to meet our present (and future) needs. It is a win-win poroposition. It is not a zero sum game.
* May I consolidate, amalgamate and compile (*gosh, i sound like a librarian*) all the thoughts and opinions from the posts in this thread, please? And, in so doing, attempt hopefully to distill and crystallise (*gee, I sound like a Chemistry student*) into helpful and useful sharing, please?)
ISSUES OF THE CASE IN POINT:
My analyses ensue:
1) Initially, I mistook Superbuy's PRIME with other similar sounding programmes, such as Amazon's PRIME, Rakuten's PRIME, or other Daigou's PRIME. Superbuy's PRIME programme is distinct from other PRIME programmes, such as Amazon's Prime, Rakuten's Prime, or other Prime programmes which offer a membership fee in return for flat rate or discounted shipping rates. The currently launched Superbuy's PRIME programme works differently and caters to different needs. (Oh, from CEO, other incentive plans or shipping partnerships are in the pipeline).
In a nutshell, the use of the term "PRIME" might have led us, in a halo effect, to put the wagon before the horse, in jumping to our conclusions. This, I am guilty of, too.
d of lashing out and bashing at Superbuy, it will help to not transfer our expectations (or even stereotypes or original understanding) of the term "PRIME" and jump to conclusions in equating to what we thought it to be.
2) Also, initially, I had confused the issues. Thanks to the replies, the murky swirl pond has settled down with a lucid clear lake. We might have confused the issues. Or conflated multiple issues. The way I see it, there are 2 separate and distinct issues:
On one hand, the PRIME programme is pitched at those regular, heavy and intensive users (who will then save in the long run over the entire course under this PRIME programme). To quote Superbuy 客服中心 Polly's post: "..推出这样的一个优惠体系出来，是收到很多VIP等级已经升到最高级别的用户反馈，而且综合我们其他高频率寄送包裹用户的数据考虑，在这样的情况下，为体现我们进一步为降低用户寄送成本...". Furthermore, i drew insights from yet another post by Superbuy 客服中心 Polly who clarified that: "当然，对于每年只寄送少量的包裹来说，可能每年花费的运费都不超过这个Superbuy Prime会员的年费，对于这样的用户来说，确实不划算，我们能理解". In fact, it is further pointed out that: "...您不一定要开通Superbuy Prime会员，...再次请大家理性看待，结合实际加入Superbuy Prime会员.." So, this Prime programme caters to those with heavy regular usage- with the aim that in the long run, such end user will save. (To clarify, heavy users can include hardcore shopping kings & queens, and extend from these hardcore B2C to B2B users who use buy in bulk regularly through Superbuy (perhaps as part of Superbuy's dropshipping, Buckydrop or B2B services). I may be wrong, I apologise, please correct me.
On the other hand, for those of us who like to shop online via Superbuy but are not the hardcore (aka heavy and intensive) users, we are not neglected or ignored. This PRIME programme does NOT aim to elbow us aside or kick us out of Superbuy's scope. This is clear from 客服中心 Polly's posts: "对于使用频率不高的亲们，您们也不用担心享受不到我们的各种优惠，请您关注我们不定时、不定期、不定量的的各种优惠活动（活动前一定会偷偷的告诉您的 ），既好玩又能轻松获取运费优惠券，让您享受购物的时候，又能省钱好玩！如果不清楚是否有活动的，可以随时咨询我们在线客服，等您哟!". FURTHERMORE, it is heartening to hear that: "在superbuy有不定时的各种优惠活动，参与活动可以获取优惠券、积分等等，都是可以抵扣运费的，而且还有VIP等级带来的折扣，这些都会在您实际寄送包裹中带来实惠". This is evident from the other programmes, deals, promotions which have been launched or are continued or will be launched alongside PRIME programme. We, the users, are not faced with no choice. We are NOT in a situation as if we have the carpet under us pulled out, leaving us with no choice or only a Hobson's choice! In fact, Superbuy VIP programme still continues!!! (As a matter of fact, even within the PRIME programme, there are 2 choices! More on this later)
Succinctly, we have to separate the issues and not lose sight or be muddled. This can be effectively summed up in this truism: "大家可以根据自己每年的费用来算算是否适合" from 客服中心 Polly's post。The PRIME programme is pitched at a different segment of Superbuy's clientele base (after taking their needs into consideration). In fact, I did some arithmetics and mathematics.
3) As mentioned briefly, the PRIME programme offers 2 tiers of entry fees with corresponding privileges and benefits. To those who need this PRIME programme, they can make a discretionary choice to choose the different price breaks/points (based on our costs and benefits evaluation).
This is clearly echoed in 小小小小编儿's post: "..宝宝可以根据自己的实际情况购买哦~"
Come to think of it, don't we recall that awhile ago, 小小小小编儿 had also conducted surveys, both formally and informally, in various conduits (from BBS, Wechat group, QQ group, Emails, and also Twitter) to gather our opinions and find out our needs. I recall questions like: Would you be willing to pay a sum for a programme which accorded VIP benefits (but different from the Superbuy VIP loyalty (i dare say, royalty) programme.
In fact, evidences abound that, despite having a much sought after VIP programme, (I dare say, royalty programme as i learnt that the high-end VIP are really pampered- and rightfully so), 小小小小编儿 and Superbuy have regularly launched programmes to help us grow our VIP level:
From the just ended Superbuy Super World Cup event:
And the earlier Triple-points-per-post campaign to:
[VIP Upgrade] Triple Growth Points for You
220 Replies - 7173 Visit
2018-3-12 16:47 - _小小小小编儿 - Superbuyer
[VIP升级助力】社区活跃3倍成长值送给你
73 Replies - 3536 Visit
2018-3-12 16:20 - _小小小小编儿 - Superbuyer
【VIP升级助力】社区活跃3倍成长值送给你
3 Replies - 269 Visit
2018-3-13 14:29 - _小小小小编儿 - Daily Check
[VIP Upgrade] Triple Growth Points for You
11 Replies - 294 Visit
为了升VIP努力
0 Replies - 67 Visit
2018-3-19 19:16 - xbel - Daily Check
【VIP升级助力】
0 Replies - 67 Visit
2018-3-15 07:11 - 白愚天世 - Daily Check
【VIP1+福利内测】“Superbuy点卡充值频道”开放内测体验啦！
3 Replies - 1141 Visit
2017-3-21 17:53 - _小小小小编儿 - Announcements
待vip優惠
2 Replies - 42 Visit
2015-9-3 00:15 - lingkong - Daily Check
免费一个月VIP6活动怎么领？
13 Replies - 522 Visit
2015-7-20
VIP会员
9 Replies - 475 Visit
2014-12-17 16:40 - cm0624 - Q&A
From the above, we can see that:
- In year 2018 so far, not less than 5 campaigns have been launched (and it is only July)
- In previous years 2017, 2016.... 2014... etc, Superbuy has not been stingy or miserly to us!!!
And, not to forget, the painstaking efforts of 小小小小编儿 team in organising and running:
- Super shows
- Super buyers
- Super 达人 group sharing/discussions
- the arsenal of platforms from Wechat. QQ, Weibo to Twitter, Facebook, Reddit
Succinctly, Superbuy is not out to squeeze us. Superbuy is an established business entity based on solid fundamentals with a STRONG emphasis on CUSTOMER ORIENTATION and CUSTOMER-CENTRIC SERVICE. This is easily espoused from the CEo who walks his talk (just take an example, which CEO willingly opens a direct email channel, who really bothers to read and respond to emails (within 48 hours) personally with sincerity and non-rehearsed/unscripted replies often at hours past midnights?)
4) Initially, I was overwhelmed at the membership fees (yes, I am aware they are in USD). Of course, the USD fees would have surprised us, the typical run-of-the-mill end users. However, following from the preceding point 2) above; I decided to do some maths and run some numbers.
Oh, embarrassingly, I am not a high VIP member- not even a mid-level VIP. As a matter of fact, I have been with Superbuy for less than a year. (And, trust me, I have had extensive experiences from other agents and platforms which pale in comparison).
Sorry I digressed. Back to the number crunching. I ran a spreadsheet with linear extrapolation over one year. The numbers showed that the statement: "在推出这个会员体系与价格时候，亲，您一定要相信我们做了最详细的调查和数据测算，无论在是价格上还是在优惠折扣上，相对于这个会员价格，是相当划算的。推出这样的一个优惠体系出来，是收到很多VIP等级已经升到最高级别的用户反馈，而且综合我们其他高频率寄送包裹用户的数据考虑，在这样的情况下，为体现我们进一步为降低用户寄送成本，所以就出现了这个新鲜的事物" is true and fair. Indeed, there are savings for the target audience this programme caters for. (Modestly, I admit I am far from a heavy user. I am just like you, a typical shopper)
Succinctly, I must admit the membership fees are realistic and fair- win-win (again) to users and Superbuy (which is a business after all- nothing wrong with this. In fact, the profit motive and going concern drives standards higher and ensures continuous improvements as time and needs evovle). As they say, competition improves the breed. Consumers' sovereignty and firms' interests work through the price mechanism (free market forces of demand and supply) to arrive an optimal outcome. Hence, we are engaging Superbuy because Superbuy provides services that meet (and exceed) our needs (and even wants), right? And we would want Superbuy to continue to grow so that we can continue to benefit too, right?
IN CONCLUSION:
In conclusion, may I urge all to put aside our stereotypes, take off our tinted glasses and look at the PRIME programme objectively and factually, please? Of course, I do appreciate (and i also would like) fees to be as low as possible! Who doesnt? In fact, I myself am unable to afford the membership fees too, as measured against my present needs. (But, with increasing gamut of services offered by Superbuy, such as Buckydrop, who knows?). Our clarion call for low and cheap prices must be measured against the viability and profitability of Superbuy as a business entity with going concern and profit motive. We do get what we pay for. As they say, you pay peanuts, you get monkeys. 一分钱一分货，货真价实。AS A MATTER OF FACT, I often find that the services we enjoyed (and might have ended up being taken for granted) are well worth what we paid. I take the bold step to state categorically that, in terms of what I have been paying for (I am talking from an ivory tower- I am not a 土豪; nor do I have any to 炫富). At the end of the day, in the grand scheme of things, and taking a step back to look at the big picture, Superbuy and us can form a win-win synergistic and symbiotic relationship! After trying so many others, Superbuy is really truly excellent and respectable- in a league of its own. I let us who benefit from Superbuy, help Superbuy to grow- as this, in turn, means better and cheaper services for us too!
As an afterthought, as Polly said:
"..当然，一个新鲜事物的出现，是需要接受广大用户的考验，无论是说好的、说差的、还是观望等待，我相信，经过广大用户的火眼精金的验证，总会留下最真实的东西。希望亲们不要吝啬你们的建议，我们会认真对待您的每一句话，每一个字！..."
As in all things new, no matter how well conceptualised and considered, the devil lies in the details. And, in implementation, execution and operationalisation, spanners are inadvervently thrown into the works. Let us all take a positive, open-minded and constructive attitude towards this new PRIME initiative!.As Polly rightly pointed out, our feedback are welcome to improve, tweak and finetune! Lets join hearts in embracing new initiatives and provide feedback or even criticisms which are constructive, positive, encouraging and facts-driven. After all, i bet a lot of manpower and resources, time and attention have been expended and invested to develop this product/service which does bemefit the targetted client segments.
PS. Please, let us join hands and hearts. And we can take the first step by being civic and respectable; instead of crying out emotionally or bashing indiscriminately. DEFINITELY, I beg to differ and disagree with the title of this thread "好坑爹啊" . IN FACT, SUPERBUY'S RESPECTABILITY, TRANSPARENCY AND INTEGRITY ARE ATTESTED TO BY THE FACT THAT SUPERBUY COULD HAVE EASILY DELETED THIS THREAD "这个prime 好坑爹啊 ".
谢谢大家的眼球，时间，精神!
感谢，感恩
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纯属发泄，小伙伴有买会员的别喷我，但是我觉得这个superbuy大部分的客户都是平时一年海淘10次的不到的客户，没必要弄个400刀的会员，400块都嫌贵啊，原谅我穷买不起，我一年的海淘运费还没5000。
